START Ltd by Serge Tiroche

In March 2024, START by Serge Tiroche opened a new show-room in the Jaffa Flea Market where it showcases works from the Israeli collection as well as from the Africa First collection. The multi-purpose space boasts more than 400 artworks on exhibit in an open storage format with 25 large double sided sliding walls. Approximately half the works are by African and Diaspora artists.


The space is open daily and operates as the company offices and principal local storage facility and showroom. It also contains an art library and a small lounge area. We advise booking viewing and/or consulting appointments. Tailored gatherings are organized occasionally, by invitation.