START Collection | START by Serge Tiroche

START co-curates the Norman Hotel

The Norman, a member of 'Small Luxury Hotels of The World' displays new works from the START Collection

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New in the Collection: Oren Fischer

Five new works by Oren Fischer

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Philip Rantzer on Loan to Lieber Tower

Philip Rantzer, Giraffe, 2013.

START is Israel's first art incubator. Founded by collector Serge Tiroche in 2008, it has built the largest collection of Israeli art of the past decade.