Additional Images

In September 2013 ,at the beginning of the Jewish year 5774, Tamir Lichtenberg began to offer collectors a package deal. Each of them would pay him, in advance, the official average monthly salary (approximately NIS 9,000) and would later acquire something as yet unknown: a box containing Lichtenberg's output for that month. With the box, the purchasers of the "pig in a poke" would also receive a "Certificate of Mutual Responsibility" setting forth the terms undertaken by both parties to the deal.

Thus Package Deal is a kind of income game: a conceptual employment framework in which the artist has both freedom of choice and a secure income for the entire year. The rules of this game undermine the economic structure of the art world as well as the relationship between artist, collector, and museum. The artist collects the collectors; the collectors do not know what they have bought; the standardized price is set outside the art world (in this case, by the Israeli Central Bureau of Statistics); and the purchasers are aware that what they receive is part of something that may only be whole when all the months are displayed together. The artwork is not simply a final product, but rather every action that has contributed to its making, and what started out as a business transaction between artist and collector only reveals itself at the very end as an exhibition - without the Museum knowing beforehand what will be displayed. / Aya Miron

02/11/2015 - 08/22/2015

6 Artists 6 Projects: Tamir Lichtenberg, Package Deal. | The Israel Museum, Jerusalem


June 2016

The Israel Museum Journal